08 Effective Ecommerce Marketing Strategies You Need To Implement Today!
Have you just set up an e-commerce store? Where do your buyers wonder?
With the highly competitive and ever-growing e-commerce space, your brand among the target audience is essential for Smartphone’s.
But how? As a seller, it is important to understand that there is no way to go about it. You need to follow different strategies to make sure your brand can stand out from your competitors.
Make sure the user is able to easily navigate to any product. The flow of the website should be complex to a point where it can easily navigate from one page to another without any hindrance.
Your website will have lots of pages due to different products. Therefore, you need to make sure that you update the product page regularly and make sure that no links to the pages are lost. In addition, select products in the relevant categories and subcategories.
Improve product image
The images you display, the volume about your product. They need to be of high quality to give customers a clear idea of what they are buying. If the product image is vague or of low quality, the consumer derived similar ideas of the product.
Increase product description
The Olymp Trade platform can be accessed in 3 ways. The first is the web version so that you can access it through the main website. Second, there are desktop applications for both Windows and Mac. This app has some additional features that you will not find in the web version. Then there is Olymp Trade’s Android and Apple mobile apps. The product description must include the relevant keywords mentioned, the product function, its benefits, usage and how it should be used in daily life.
Your product description is the only solid sales pitch you can give to your customer, make sure you list as many pointers as possible about your product. In addition, nicely and understandably detail the details. Anything that connects with the buyer needs.
Odd checkout method
The checkout process is largely ignored by businesses. A complex checkout process is what causes most cart abandonment. Thus, the buyer ensures a smooth process from him when he adds any product to his cart.
If the user needs to sign up before making a purchase, make sure he or she signs up first. The user puts up a sign up CTA when it reaches the checkout stage, but this will undoubtedly lead to the abandonment of the cart.
Do not post any additional pop-ups, side banners, or CTAs on the checkout page. This can act as a distraction and lead to a potential abandonment if the customer does not find the process isolated.
A famous saying, ‘Your content is king’. In today’s scenario, content marketing has the potential to attract a large number of users to your site. By providing key content, you are constantly feeding information that can be helpful to them.
Content marketing refers to the process of creating and promoting content in the form of blogs, images, infographics, videos, GIFs, etc.
About 84% do not believe in millennial traditional advertising. Content is what drives their decisions. Therefore, people look for original content and expect brands to do more with it.
You can also provide tips, videos about your products and how to start using them in everyday life. For example, if you have a clothing brand, you can learn how to style your products, the different pieces you can create with one piece, the appropriate decor for different occasions, and more.
Similarly, if you have a home appliance store, you can create content on any newly launched product, how you can use the tools, do different things with one tool, and so on.
But as the Pareto principle states, 80% of the written material is certainly informative and only 20% promotional. Then the user will need to understand more about your product.
Forest Essentials, a skin care and beauty brand, is an excellent example for content marketing. They have a blog section on their website which they update regularly, talking about various Ayurveda therapies, skin improvement techniques etc.
Also, they constantly post on all their social channels like Facebook and Instagram to talk about skincare therapy, recent products, use of each product, skincare routine, etc.
They provide unique content to regular users, more users interact with them and make purchases through their store.
03. E-mail marketing
E-mail marketing is another way for your users to keep in touch with your brand. It’s an effective marketing strategy because it still impresses consumers and convinces them to go back to your store.
So, creating e-mails automatically is a good idea to keep the customer informed about your brand at different stages of your journey with you.
Create your email list
For a start, it’s important to collect e-mail addresses from your users. It is clear that your customers will already have your email addresses who have already made a purchase, but for those who are still browsing, it is important that you also collect their email addresses.
A great way to capture email addresses with a pop-up for sign-ups. You can also offer discounts or deals on sign-ups.
Include a sign-up option at the end of your blog post. That way, if users are interested, they can easily sign up and start shopping instantly.
You can even make a giveaway on your social channel and give buyers a chance to win a gift. Many users register with their email ID to participate and you can quickly create your list.
Sending time optimization
Separate your promotions according to your audience. Sending repurchase emails would be futile when a user has not yet made a purchase.
Therefore, the first step is to differentiate users based on their time and activity on your site.
You can send e-mails in different cases, for example:
– Send a welcome email when a user signs up
– A reminder when they leave a product on their wish list
– A reminder when they leave their cart product
– New blogs and products through monthly newsletters
– When you run a new offer on your website
– Offers and ideas during holidays and festive seasons
Best wishes with ongoing offers on any special occasion like Independence Day, Rakhi, etc.
02.Social media marketing
Social media is by far the most powerful platform available for almost all businesses. If you want to tell people about your brand, social media is something you must explore.
The number of Internet users in the country has increased by 3.4 percent and reached 74.3 million
For starters, create your business pages on Facebook, Instagram. Also, set up a profile on Pinterest to showcase your products. A YouTube channel is a great way to promote the audiovisual content that your brand creates.
With this, you can actively post the Facebook group to help visitors become aware of your brand and make purchases from them or at least consider doing so.
Social media channels are a great way to connect directly with your target audience. They provide a means to communicate with your customers and gain rich insights that can help improve your product/marketing.
What to post on social channels?
Your social media strategy must sync with your content marketing strategy. The content you post should be 80% informative and 20% promotional.
Also, connect with your buyers through social media. It will take time to answer any comments, questions, etc. personally. Even respond to private messages you receive. It helps build trust to make an effort to truly reach your brand!
You must post regularly on these mediums every day. The purpose is to connect as many users as possible, so they can convert to a conversion funnel and move higher.
Search engine optimization
With the amount of competition currently on the market, it is important for you to optimize your site for search engines. Only then will your efforts be properly stopped. This is now the most powerful way to drive the most organic, unpaid traffic to your website.
Although SEO does not succeed in instant results, it is essential to maintain the consistency of your website in search engines.
So how do you proceed with SEO activities? There are many strategies to do so.
Some of them included:
Content originality and relevance
Keep content fresh by constantly updating your product and landing pages. Make sure your content is relevant to today’s market and that there is no duplicate content on any page. You must have relevant keywords in the present material title and text, internal links, and appropriate visuals. If you keep an eye on your content, your visibility and ranking on Google will be consistent and traffic will improve.
Create a new web page
Helps traffic and rankings to create new web pages. You can do this by writing new pages for new products or blog posts at regular intervals. This again needs to have keywords and no links where needed. Use the tools as an SEO manager to analyze the exact length and keywords you need for your pages.
You can submit your blogs to editors on a wide range of different blogs and readers. Once published it helps customers engage more and bring them to your site. This is a great way to gain new users. The only thing you need to be careful about is posting on websites that have a high level of authority and quality to attract quality and interested users.
You can share relevant images on photo-sharing websites like Flickr and Pinterest to educate users and lead them to your site.
Social shopping network
List your products on shopping networks like Google Product Search, Yahoo Online Shopping, and other shopping network sites. It helps users get to your websites by following links and quality images.
There are other SEO techniques like answer submission, social bookmarking, etc. that can help you increase the search engine ladder. Always stay up to date with SEO trends as they evolve with constantly changing standards and technologies.
Paid marketing is a somewhat reliable form of marketing because it gives you more opportunities to showcase your brand. So, if you have funds, it is a good idea to invest in them because visibility is a bit higher and results can be better. Today, there are three popular paid marketing options for e-commerce.
Google ads or PPC ads
Pay Per Click (PPC) ads appear on search engines during any search. In short, these are ads displayed on search engines and social media websites. Therefore, if a person clicks on the ad, he or she takes you to your site and is then charged a fee.
Google advertising can be a complicated process. Before entering it, make sure that you have the proper knowledge. Otherwise, you can always hire someone experienced to do it without losing money.
The advantage of PPC ads is that once you are generating the right return on investment, you can increase your spending per ad whenever you want.
Boost Facebook and Instagram ads and posts
This is another way to advertise your brand. Facebook and Instagram ads study users by age, demographics, and purpose and then present them with your ads. Achieving new customers is a great strategy.
You can create a single image, video and carousel ad with interesting images, text and videos that match the set guidelines.
These ads are charged by an impression, which refers to the number of times an ad is shown and the cost per click similar to recent PPC.
You can promote your post on both platforms for extra engagement and wide reach.
You can choose your audience and targets for each ad to drive the most users in your ads. For example, if you want to reach out and raise awareness, you can set it as a goal and move forward with advertising accordingly.
Push notifications are an effective way to keep your users hooked to your website and mobile app. They are short messages that users can use to publish updates, any new offers, or any new posts in your app. They may seem uninterrupted but can drive a lot of traffic because they can be a point of contact for customers in a short time.
Make sure you analyze your mobile app/website to see your users’ activity and time and to create their isolation and similar push notifications.
Beware of user spamming with push notifications will also be repulsion and driving away customers.
04. VR Technologies
The technology is evolving and so should you! Virtual reality and augmented reality are the cornerstones of the new era of e-commerce. So, you need to try and invest in this trend.
-AR technology is meant to give a real store shopping user experience. These options, like the virtual try-on, are a form of AR. Some examples include: – Lekme Makeup Pro app gives you the opportunity to see how makeup will look in real-time. You can try different shades of foundation, lipstick, and blush.
– You can try 3D image frames in the Lens kart app and see how your look will look with frames of different colors.
Affiliate marketing refers to the process of marketing your product to other people and giving you a share of every sale you generate.
This is a tried and tested method for increasing sales since there are so many bloggers, YouTubers, and social media icons there is a huge fan base. They can easily promote your products among their fans and you can earn some profit while making awesome sales. A win-win situation for both!
Not just bloggers, there are people in Facebook groups who have millions of members. They can even help you sell the right amount for your products.
You need to provide the person with a link containing unique tracking metrics (UTMs) that will track. The affiliate will then post this link to their visitors through blog posts, posts, etc. and you can follow how many users are able to make and purchase it on your website.
They may differ from how they offer to share profits. It can start at something like 5% and even expand to 50% of the sales margin. It is up to you to set boundaries and negotiate accordingly.
06. Display ads
Display ads refer to banners, sidebars, and other visual ads that are visible when surfing various websites. Such display ads are run using the ad network on the Google Display Network.
It’s nice to draw attention to the brand on the internet, but looking for something different but similar on the internet. For example, a person reads about diabetes and comes across a display ad in your store that offers diabetes medications at a 50% discount. He has a good chance to navigate your site and make a purchase.
It’s also great for retrieving users who have visited your store or something similar but decided to return later. Therefore, it is a good idea to invest in these ads and reach a large pool of users.
“A study by Wordstream found that e-commerce retailers with an average conversion rate of X-EXX% have the highest click-through rate in all industries at 5.23%.”
Strategic collaboration and partnership
Brand collaboration and partnership is slowly gaining momentum. It’s a smart strategy to engage buyers of already established brands and introduce them to their products. Collaboration can be of different types:
07. Influential marketing
New trends in the influencer marketing market. Many brands are collaborating with their niche influencers to reach out to their followers. It has many advantages:
– Most young shoppers like to see the opinions of others other than celebrities or familiar faces. Thus, they rush to see what these young people have to say. Therefore, making them a good target for showcasing your products.
– They have a huge follower count. So, there is no harm in cooperating with them.
A recent example would be different bloggers with a review of forward face wash and how they incorporate it into their skin care routine every day.
08. Brand collaboration
Different brands collaborate in the form of collections to reach each other’s audience. A good example is the recent H&M and Moschino collaboration.
Collaborate with social media pages
Here, brands try to tap into social media pages and their audiences by collaborating. Most pages have a better follower count than individual influencers and bloggers. For example, the Terribly Tiny Teles page has collaborated with many famous brands.
Brand marketing through packaging
Again, depending on your budget, you can invest in branded packaging. This is a great way to imprint the image of your brand in the mind of your buyer after receiving the product. You can start with your brand name or logo on your packaging material and adhesive printing like tape etc. Also, soon you can include thank you notes and discount coupons for prompting buyers for other purchases.
Hope you enjoyed this blog. Here is the next blog that helps you to analysis your competitor.